There are 4 ways that most businesses use to grow their sales. All of these tactics are a targeted at an expected result. For example, our appointment setting services are the key outcome desired by calling would-be customers.
- Calling (e.g., our appointment setting services)
It's interesting that the first 3 options, require that someone else do something.
# 1 requires that the person you are networking with connect you to another person, unless they are your potential customer. Not the case most of the time.
#2 requires that you invest in marketing strategies whatever that is for you, advertising, mail, e-mail, internet, to tell the customer you exist. Again you have to wait till they contact you.
#3 referrals also requires that someone else send you a referral, when they are ready.
#4 is the only one where you have control. You pick up the phone, talk to someone, pitch them if possible, get an e-mail address, etc. You start the process and follow-through. At least, this is what we do when delivering our appointment setting services. You get the point?
Stop sucking your thumb.
Do you want to be in control, or dependent on others?
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