Buying a new TV can be overwhelming, but Best Buy is willing to help out, and you won't even need to leave your house. The company has rolled out a free service where salespeople will make house calls to help consumers decide which electronics to buy and also help with installs and upsells. The service has already been tested in five markets, and it apparently went well, because it's going to be expanded to more cities throughout the country. But what's the point, you might be wondering? Why not just go into the store and get recommendations from a salesperson there — you know, like how shopping has always worked? Or at least used to work?.
Best Buy says that the service is a way to unlock "latent" customer demand. The company is the nation's largest consumer electronics retailer and the goal is to make itself indispensable as people do more and more of their shopping online.
It's similar to the Geek Squad service, which offers tech repairs and at home installations for a fee, but this new service is completely free. The TVs, of course, are not. So, if you don't want to leave your home to buy something like a TV, a computer, a streaming service, or a smart home service, Best Buy will just come to you.
Amazon has also rolled out outside sales reps to help with smart home technology and the integration of ALEXA and other services and products, again to tap latent demand and provide an opportunity for an upsell in the consumers own relaxed environment “the home”.
Look for possibly Target and Walmart doing something in response.
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