B2B Appointment Setting and Business Oriented Apps | Mobile Commerce On the Rise
Senior-level executives have been reliant on mobile communication for years now. This gives them a lifeline to work while on the go or while sitting at home.
But as smartphones become more entrenched into all aspects of life for consumers and business people alike, and younger, more tech-savvy executives move up the ranks, mobile opportunities for B2B appointment setting are opening up.
“Among C-suite executives surveyed in October 2010 by Forbes Insights, 82% had a smartphone—far above smartphone penetration in the population as a whole, which eMarketer estimates at 19.4% this year. And for a majority of executives, their mobile device is considered their primary business communications tool. Only respondents over 50 tended to disagree with that statement.”
Read more here: http://www.emarketer.com/Article.aspx?R=1008139
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