Blog

  • OTT-Over the Top advertising-ROKU-HULU-Pluto TV

    If you’re a “cut the cord” person, you no longer subscribe to cable TV or satellite TV. You’re also familiar with devices like Roku, ChromeCast, Amazon FireStick. For those who are not familiar with these products, they are the devices that stream content (shows) to your TV, laptop, IPAD or mobile devices. They are the distribution method to get you Continue Reading

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  • Will working remotely be the new way of working?

    Working Remotely Due to the pandemic, working remotely has grown significantly in the United States and other counties as well. The V shape growth of this type of work occurred not because it was planned, but was primarily due to the shutdown of businesses across the U.S. Employees have been told to stay home, shelter in place, self quarantine and Continue Reading

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  • Pandemic makes companies move faster on automation, will cost jobs

    The surprise of the pandemic has had some unexpected consequences, it has moved the needle on automation for businesses. Many businesses were in the process of implementing some automation processes or were finishing up plans to implement it in the near future  As businesses re-open slowly across the country, many employers are facing challenges in luring back workers. Many workers are Continue Reading

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  • Why You Want to Outsource Sales when Buying a Company

    Sales outsourcing is a technique that’s practiced by a lot of businesses these days. Not only does it help them run their business more efficiently, but it also allows them to delegate specific tasks to experts. This, in return, allows them to save a lot of time and allocate that time to other aspects of their business. Depending on the Continue Reading

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  • Lead Generation Challenges: How to Beat Them and Boost Sales

    Many business face lead generation challenges. Struggling to get new clients? If you’re a B2B company having difficulty with lead generation, you’re not alone. There are some specific challenges that come with the territory, but they can be overcome, if you know what you’re doing. Leadership Expectations One of the biggest problems for companies is the disconnect between those in Continue Reading

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  • How our sales team continued working through the 2020 Corona pandemic

    As many economies around the globe have slowed because of the Corona Virus, businesses are working to adapt quickly until the worst of the pandemic is over. In many industries, manufacturing, technology, healthcare and software, sales have fallen as both consumers and businesses have cut back on spending. One study found that of the businesses seeing decreases in their sales Continue Reading

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  • The Impact of New Technology on Sales Prospecting

    Current tech sales prospecting strategies have to take current software solutions into account in order to be successful. No matter what industry you're in – from software to healthcare – you simply can't underestimate the role that technology plays. If your company is interested in maximizing prospects, here are some tools you should consider using: Automated lead scoring Focusing your Continue Reading

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  • Healthcare Chatbots and A.I.

    Coronavirus has caused an upheaval in Americans' everyday lives, and these drastic changes have especially been felt in the healthcare industry. Afraid of potentially infected waiting rooms and doctors' offices, many have turned to remote services such as tele-medicine. The pandemic has also given a boost to another recent healthcare technology innovation, the chatbot. Chatbots are internet applications that use Continue Reading

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  • Amazon and Artificial Intelligence (AI)

    We have seen an increase in Artificial Intelligence (AI) chat bots with pre-programmed responses to consumers on the B2C side. Personal experiences communicated to us from clients, friends and end users reveal that for easy tasks, Artificial Intelligence for customer service interactions and overall process automation is generally ok. But, when the chatbots are presented with a challenging and off-scripted Continue Reading

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  • Follow This Process to Get More Conversations-Research based

    Outbound prospecting can be challenging for many. Identifying the right verticals/industries to focus on and who the decision makers are for your offering (can be a few), getting the best data and connecting with them all are moving pieces within the sales process. Assuming you have all these questions answered and you feel with certainty that you know your target Continue Reading

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  • Top 10 Social Media Platforms Ranked by Market Share 2019

    A recent study done by HitWise ranked the leading social networking platforms in the US by their market share of visits for the month of August 2019. Facebook leads the pack, followed by YouTube, Twitter, Reddit, Instagram, Pinterest and Linkedin. Here's a link to an interview  on The Sales Prospector Show about this subject and what is going on in Continue Reading

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  • List of Microsoft Acquisitions since 2018-Movere is recent

    Microsoft has grown a ferocious appetite for acquisitions and has been on a buying spree to meet their quest to build out and grow Azure, their cloud computing platform in competition with AWS. Clearing a path to the cloud is a good idea if you want to sell more cloud products.  Given we sell in this space, adding on services Continue Reading

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  • Downsizing of Lowes & Home Deport opens opportunities

    In recent news (Aug 2019), Lowe's publicized it was laying off store workers who handle certain maintenance and product assembly tasks as the home-improvement chain continues to cut costs in a bid to boost profits. The chain confirmed that it is moving to outsource assemblers and facility services to allow Lowe’s store associates to spend more time on the sales Continue Reading

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  • A.I. artificial intelligence for lead generation

    Artificial Intelligence or A.I. is a hot topic of conversation this year in the lead generation, appointment setting and the sales and marketing industries focused on using this technology for faster lead conversion and the integration of A.I. into the lead generation process. A.I. for most people who know what this is, in its most common form, is usually the Continue Reading

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  • Tech Tools for Outside Sales Reps

      When you're an outside sales rep doing b2b sales or trying to set b2b appointments with decision makers, or are a one-man show or part of a larger sales team, having the right technology will give you the advantage you need to produce and stay organized in the field. Tech tools for sales reps are increasing with more and Continue Reading

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  • Is Smart Speaker Adoption happening in Mass?

        Smart speakers are one of the fastest-growing device segments in the consumer technology market today. Ownership levels have nearly doubled from 2017 to 2018. Although many people have them, some of your friends or family members may have them as well, there are many that don’t. The consumers that don’t and who happen to be tech savvy have Continue Reading

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  • Many enterprise level acquisitions in 2018 were strategic buys

    Many enterprise level acquisitions in 2018 were strategic buys. Strategic buyers are interested in a company’s fit into their own long-term business plans. Their interest in acquiring a company may include vertical expansion (toward the customer or supplier), horizontal expansion (into new geographic markets or product lines), eliminating competition, or enhancing some of its own key weaknesses (technology, marketing, distribution, Continue Reading

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  • A few opportunities wearables present to health insurers, providers, and employers

    For companies that are in the wearables health and wellness industry providing programs for employers that help employees be more conscious of their health,  opportunities exists for these businesses to expand via technology solutions, apps and wearables that track employees current health status. After a shaky start, wearables have gained traction in healthcare, with US consumer use jumping from 9% Continue Reading

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  • Private equity investing in healthcare

    Private equity sees opportunity in the healthcare industry due to the uncertainty currently in the marketplace. When uncertainty shows up in any industry it provides opportunities.  If private equity investors can calculate the potential risk, and project where insurance dollars are going they may be successful in their investment efforts. In healthcare, part of the initial analysis of the viability Continue Reading

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  • Venture Capital flowing into Dental Products

    Venture capital money is starting to flow into dental products. As many know, most employer covered dental insurance plans are lacking. Most plans will cover just the basics, i.e. a yearly set of full mouth x-rays, two teeth cleanings per year and a somewhat discounted rate sheet for any major work, that includes filling and root canals by the way. Continue Reading

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  • Tele-Medicine growth and adoption challenges

    Tele-medicine has been around for years and continues to grow, albeit slowly. One of the challenges in the growth of tele-medicine also known by its secondary names of virtual-care/tele-health,  is physician adoption and the often cumbersome and unclear rules regarding reimbursement. In healthcare, it is well-known if Medicare or other private party insurers will reimburse for a service, providers will Continue Reading

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  • Amazon acquires PillPack- Begins HealthCare Disruption

    Amazon acquires PillPack and starts the healthcare disruption. Amazon has been considering entering the healthcare sector for quite some time particularly around employee health benefits. They made news over the past year when it was announced they were looking to enter the space via employee health benefits through a joint venture with Warren Buffet-CEO (Berkshire) and Jamie Diamond-CEO (JP Morgan). Continue Reading

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  • The Sales Prospector Show

    The Sales Prospector show by Lease A Sales Rep is a nationwide podcast and video show that interviews C-level executives and business owners in the healthcare, technology and software industries. We also, on occasion, cover other topics of interest to our audience. We cover other industries from time to time. We discuss new products and services being launched, innovations being Continue Reading

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  • Malls Pursue Lesser Known Stores

    Malls across America are facing challenges as a result of the closing of many big box stores (Sears, Kmart) who are on life support.  Additionally, the decrease in retail footprints (smaller stores, Best Buy, Wal-Mart) are having major impacts on mall owners.  Malls can't rent larger spaces.  Meanwhile, malls still have to pay mortgages and operational expenses for their properties Continue Reading

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  • Amazon and Best Buy using Outside Sales Reps to help consumers

    Buying a new TV can be overwhelming, but Best Buy is willing to help out, and you won't even need to leave your house. The company has rolled out a free service where salespeople will make house calls to help consumers decide which electronics to buy and also help with installs and upsells. The service has already been tested in Continue Reading

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  • Data Restoration via Tape Back-up is gaining steam

    You read this right. In the current environment of data breaches within organizations and concerns of continued cloud breaches (Equifax) and the at risk cloud hosted services of (AWS) and others, coupled with the proliferation of ransomware, some CIO/CTO’s are going back to using tape! Remember when taped back-up was on a reel to reel? You young folks may not Continue Reading

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  • More Mergers in HealthCare & How it may effect vendors

    We are now 7 years into the ACA and consolidation in the healthcare marketplace primarily on the provider side, is still an ongoing process. Carolinas HealthCare System and UNC Health Care are in exclusive negotiations to merge their operations. “The merger will focus on increasing access and affordability, advancing clinical-care expertise, growing the academic enterprise and contributing to the region’s Continue Reading

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  • Top Outsourcing Sales Tips To Select The Best Sales Outsourcing Companies

    Outsourcing sales when done properly with a competent company provides the best results and the volume of sales and profit margins increase sharply. To achieve the best results, proper steps must be followed to ensure the sales outsourcing company chosen achieves the best results. The steps for choosing a top sales outsourcing company include the ones described below: 1. PROPERLY Continue Reading

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  • Opportunities in B2B & B2C Retail for marketers

    In the past 6 months we have been gathering B2B marketing data, along with B2C Data using  our sales reps who have been performing field visits and making outbound prospecting calls to gather ground level marketing intelligence in the retail sector. We mixed in our own data with emarketer data to verify some assumptions and come to our conclusions. We Continue Reading

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  • Lease A Sales Rep Instead of Employing one

    One of the many advantages of using a contract sales force, or to Lease A Sales Rep instead of employing one is your company can bring on experienced sales reps that know how to generate leads, set appointments, set demos and close sales Another advantage of using Lease A Sales Rep instead of employing one, is your organization does not Continue Reading

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  • These Responses to Overcoming objections closed 20 more sales

    Let's keep this simple and short. Many companies who want to close more sales, want tactics to overcoming objections. We like tactics and strategy combined. We also like the rhythm and cadence of both. But tactics can get you some nice hits. Here you go Not Interested-I figured you would say that. Most of the prospects we speak too, we Continue Reading

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  • SnapChat Marketing

    A  recent report by emarketer https://www.emarketer.com/Article/How-Do-Users-Like-Snapchat-Ads/1015564 states that nearly three-quarters of respondents said they never swipe up on Snapchat ads. (Users swipe up to get more information or to go to a brand’s website) Another 68% said they never watch video ads on the platform. In our opinion, this is an attention span issue. Stick with us for a minute. Continue Reading

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  • The Marketing industry’s obsession with Innovation!

    The words 'innovation' and we'll also add 'lead generation' are so overused,  and more to the point, what do they  actually mean? Innovate to increase lead generation? Let’s  start by saying that innovation isn’t a thing. We  don’t approach our creative director asking for ‘something innovative’ and a week later expect to be served an award-winning, innovative solution, that increases Continue Reading

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  • Brand strategy spend on the rise in B2B marketing-study reports

    In the next five years, 81.3% of B2B companies expect to invest more in their brand strategies, with an anticipated increase of up to 20% in 2017. This spend comes on top of the 86.7% increase that took place over the past five years according to a recent survey reviewed by Lease A Sales Rep Working with Connecticut-based market research firm Continue Reading

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  • Selling is not a dirty word: How to sell without the negative stereotype

    Selling is the life blood of the business environment. Here, we explore top tips to become a successful sales person within your company helping you to realize that it's not a dirty word; it’s client development. The first step towards becoming a confident sales person is to get comfortable with the idea of selling. What often stands in the way Continue Reading

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  • Business Optimism Index 2017

    In this 2017 Business Optimism Report, business leaders have been polled by JP Morgan Chase. Many are optimistic. The Global Economic optimism index is trending at 30%. An increase of 20 points. On the National level business optimism is trending at 80%. An increase of 41 points. In the Local economy, that's your city or state, it's trending at 68%. Continue Reading

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  • How to Generate Leads: The Mechanics of Lead Generation

    Let’s review the actual components of the lead generation process. Visitor: A visitor has discovered your business through one of your marketing channels, whether that’s your website, blog, or social media page. On any of these channels, you’ll need to have these... Call-to-Action (CTA): A call-to-action or CTA is an image, button, or message that calls website visitors to take some sort of action. When Continue Reading

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  • 3 Tips for Trade Show Follow Up

    Three tips to help you get the most out  of your "event spend" through better trade show follow up. Tip #1 Trade Show Follow Up – Clean Your Data While trade show lead capture solutions have improved significantly in recent years, it is often a challenge to ensure that all the data that is important to you is captured when Continue Reading

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  • 5 Reasons Why sales people fail

    Making a lot of money in sales isn’t easy. Not everyone can handle the pressures of the job, and many of those who give it a shot end up quickly leaving with their tail between their legs. Here are some reasons. Not Listening Being a good listener is probably the most overlooked sales skill of all. Many sales reps spend far Continue Reading

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  • How many meetings per REP?

    Video version is here. https://www.facebook.com/LeaseASalesRep/videos/10154184173816270 How many meetings should your sales reps be securing on a weekly or monthly basis. This is a question we often get from those seeking to gather insight into quotas and sales rep production. There are a few variables: How large is the ticket item or contract value. Generally, you should be managing quotas on Continue Reading

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  • Connected “Health and IoT” in healthcare delivery Are we ready?

    Connected health and IoT can be powerful forces for change in our healthcare delivery system. Conflicting reimbursement models and low adoption rates for mHealth applications are among the issues we need to address. Let’s start by looking at the definition of Connected Health. While the term means different things to different people, it is used commonly to describe the enablement Continue Reading

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  • Technology and data is shaping digital marketing in healthcare

    The digital transformation of healthcare, driven by the shift toward value-based care (VBC), is also a mandate for improving patient engagement and a new approach to healthcare marketing. Digital officers in healthcare environments are focusing on improving patient experiences, responding specifically to the need for transparency and control over healthcare costs in the face of soaring health insurance premiums and Continue Reading

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  • 6 Ways Health Care Technology Is Changing our System and LABOR Pool.

    A careful examination will reveal how different digital innovations are ushering in an era of the democratization of medical care in which patients have more control over their health care. The enormous growth of communication technology, social media, Google searches and medical provider reviews has also made it easier to combat the kind of epidemic situation that occurred years ago Continue Reading

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  • HealthCare Technology that bring solutions into our lives.

    This year is turning out to be one of the greatest years for healthcare innovation ever, with advancements in medicinal technologies, programming, and changes in how human services are controlled, both from a convenience and money related point of view. Here are some of the top healthcare advances of 2016: Fake Retinas Traditionally, an individual is characterized as visually impaired Continue Reading

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