Category Archives: Lead Generation

How to Generate Leads: The Mechanics of Lead Generation

Let’s review the actual components of the lead generation process. Visitor: A visitor has discovered your business through one of your marketing channels, whether that’s your website, blog, or social media page. On any of these channels, you’ll need to have these... Call-to-Action (CTA): A call-to-action or CTA is an image, button, or message that calls website visitors to take…
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Selling in the Health Care Technology Space

  The U.S. healthcare industry's ongoing transformation creates both challenges and opportunities for technology vendors. This change started in 2010 in response to changes in regulations, as a result of the Affordable Care Act (ACA).  Hospitals started buying up physician practices at an accelerated rate. They began and still are forming integrated systems so they are…
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How To Generate Leads: 5 Strategies and Techniques

  Leads generate potential customers. The more you have, the more revenue you can expect. This is something you should know about. So, how do you generate leads?  #1 Conferences Visiting conferences is definitely a great way of generating leads. It’s the place where you can reach your potential customers. I’ll give you two tips…
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7 STEPS TO IMPROVING LEAD MANAGEMENT AND FOLLOW UP

It’s hard to believe, but there are times that as a client you really want to be contacted by a salesperson. In fact, many trade show attendees will often go to a show in hopes of finding relevant products that can make their lives easier or help them to better serve their clients. What they…
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