Category Archives: Lead Generation

A.I. artificial intelligence for lead generation

Artificial Intelligence or A.I. is a hot topic of conversation this year in the lead generation, appointment setting and the sales and marketing industries focused on using this technology for faster lead conversion and the integration of A.I. into the lead generation process. A.I. for most people who know what this is, in its most…
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How to Generate Leads: The Mechanics of Lead Generation

Let’s review the actual components of the lead generation process. Visitor: A visitor has discovered your business through one of your marketing channels, whether that’s your website, blog, or social media page. On any of these channels, you’ll need to have these... Call-to-Action (CTA): A call-to-action or CTA is an image, button, or message that calls website visitors to take…
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Selling in the Health Care Technology Space

  The U.S. healthcare industry's ongoing transformation creates both challenges and opportunities for technology vendors. This change started in 2010 in response to changes in regulations, as a result of the Affordable Care Act (ACA).  Hospitals started buying up physician practices at an accelerated rate. They began and still are forming integrated systems so they are…
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How To Generate Leads: 5 Strategies and Techniques

  Leads generate potential customers. The more you have, the more revenue you can expect. This is something you should know about. So, how do you generate leads?  #1 Conferences Visiting conferences is definitely a great way of generating leads. It’s the place where you can reach your potential customers. I’ll give you two tips…
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