Category Archives: Marketing

Downsizing of Lowes & Home Deport opens opportunities

In recent news (Aug 2019), Lowe's publicized it was laying off store workers who handle certain maintenance and product assembly tasks as the home-improvement chain continues to cut costs in a bid to boost profits. The chain confirmed that it is moving to outsource assemblers and facility services to allow Lowe’s store associates to spend…
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Opportunities in B2B & B2C Retail for marketers

In the past 6 months we have been gathering B2B marketing data, along with B2C Data using  our sales reps who have been performing field visits and making outbound prospecting calls to gather ground level marketing intelligence in the retail sector. We mixed in our own data with emarketer data to verify some assumptions and…
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Brand strategy spend on the rise in B2B marketing-study reports

In the next five years, 81.3% of B2B companies expect to invest more in their brand strategies, with an anticipated increase of up to 20% in 2017. This spend comes on top of the 86.7% increase that took place over the past five years according to a recent survey reviewed by Lease A Sales Rep Working…
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Business Optimism Index 2017

In this 2017 Business Optimism Report, business leaders have been polled by JP Morgan Chase. Many are optimistic. The Global Economic optimism index is trending at 30%. An increase of 20 points. On the National level business optimism is trending at 80%. An increase of 41 points. In the Local economy, that's your city or…
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