Category Archives: Research

The Future of Selling is More Than Telemarketing

  The Future of Selling is More Than Telemarketing The profession of selling will undergo a huge change over the next decade, but it's not what you may think. Read more here http://www.inc.com/geoffrey-james/the-future-of-selling.html The article takes a great look at how the sales game will be changing. The most important part, to me, is how…
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Why Marketers Should Rethink Their Relationship with Hispanics

With US Census estimates projecting 50 million Hispanics living in the US in 2010 and eMarketer’s estimate that 70% of Hispanics, or 39.2 million Hispanics will be online by 2014, marketers need rethink their relationships with this influential group. As we recently wrote in AdWeek, Hispanic internet users respond better to online ads than white or…
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