Leads generate potential customers. The more you have, the more revenue you can expect.
This is something you should know about. So, how do you generate leads?
Visiting conferences is definitely a great way of generating leads. It’s the place where you can reach your potential customers.
I’ll give you two tips how to generate leads from conferences.
Let’s assume that you’re selling content marketing software. Ask the organizer for the list of people who are attending the conference. Then open attendees’ blogs and check out if there is a space for improving the blog with your app.
Another way of leveraging conferences is to get speaking time. You can present yourself as an expert, and you can share your date full of interesting facts, graphs, and charts. If you have something new, fresh and unique, you can expect to chat with those in attendance.
Newsletters are terrific for marking your company as an industry leader. You’ll be seen as an authoritative when you regularly send newsletters to your customers. However, you need to write a blog with valuable information and send it to people who subscribed to your list, as well.
To stay motivated, keep in mind that compared to other digital marketing channels, email marketing has the greatest ROI.
Why would someone give you an email? You have to give them a reason to sign up, and that reason is a valuable piece of content like a free eBook, or newsletter.
#3 Direct Emails
When you’re thinking about sending direct emails, know that all big companies are doing it because it’s cheap and effective, but above all, because email marketing is the most important marketing channel.
Depending on the type of business, you can search the web to find your contacts, or use sites like angel.co or CrunchBase to get bigger lists where you can search for companies related your industry.
One way or another, you should also use quality Saas apps for outreach. You should look at outreach.io, replyup.com, and quickmail.io.
At this point, you should also think about follow-up. They increase the chances of converting a customer. On average, only 20-30% will open your email but if you follow-up them, you’ll increase the open rate, and get more conversions
One more thing. Don’t forget to be very careful because nobody wants to be marked as a spammer.
#4 Facebook Ads
This is your solution for easy targeting. For example, using Facebook ads you can know that your potential client:
comes from California
use FB payments and spend higher than average
is a business traveler
has the income between $75,000 and $125,000