Typically in the 1st month of the year, B2B sales can take a few weeks to pick up. The post holiday lull, back in the saddle issues, slow starts, and some extended vacations for decision makers tend to be the culprits.
But, the outlined approach below is working to get prospects to speak with our people.
Do this to get prospects to return calls
1. Monday 1st call. LVM, send an email referencing the call.
2. Wed.. 2nd call. LVM, send email referencing the call.
3. Monday-following week, hit them on Linkedin, short message about your call. “Just connecting about my message”
4. Tuesday. Call. LVM
5. Thursday-Call , then email.
For the emails, put this in the subject line.
Email # 1 VM # 1. Email # 2. VM # 2. see that?
Rinse and repeat over 3 weeks.
Watch what happens.