Membership Association Sales

membership-association-salesOur association support department partners with membership associations and Chambers of Commerce to make them more efficient and effective in many “non-dues revenue” and “dues revenue” generating activities. We combine sales tactics like our appointment setting services and telemarketing campaigns to drive growth in revenue and operating capital. We're not like the other appointment setting companies. We go a step further to actually close the sale and/or sponsorship for you.

Most associations and Chambers of Commerce staff are required to perform multiple functions on a monthly basis with limited time and resources dedicated to collecting past dues or securing upcoming sponsorships. Sometimes you may even hire appointment setting companies or telemarketers to help grow sponsorship and/or memberships. If your experience with previous appointment setting companies didn't turn out as expected, don't fret. Lease a Sales Rep offers well more than typical appointment setting companies can provide. We understand your industry, we get your business model, and we can adapt to nearly any initiative you might have. We get the right appointments scheduled. We ensure memberships fees get paid. And we help grow non-membership areas of your business like sponsorship with our award-winning sales staff. Inside sales, outside sales, telemarketing and more work in your favor to create a thriving organization. Plus you'll have more time to do the things you're best at.

Membership Association executives are often pressed to meet the needs of their members by providing value through workshops, online events, networking functions, and annual conferences. Securing new members and renewing existing members is vital to the sustainability and growth of the association. However, association staff are often occupied with serving the current membership, so the recruiting and retention of dues-paying members take a back seat to operational functions. This is where we come in. For example, our appointment setting services can ensure you get meetings with key potential sponsors prior to your annual trade show. Or our inside sales teams can field would-be new member requests and focus our efforts on turning these prospects into due-paying, active members.

Our experience is that most associations send multiple direct mail pieces to members seeking renewal dues; some organizations will make a call or two. The consistency in follow-up is usually non-existent. Our association programs help organizations stay focused on serving members, while we perform time-consuming sales functions with the consistency that leads to increased membership, sponsorship, and more. Here is how we can help your association/chamber:

Non-dues Revenue Generating Services

  • Securing vendors/exhibitors for your annual conference
  • Securing registrations for your conferences, workshops, or certification classes
  • Fundraising events, silent auctions & securing donations of items for auctions
  • Inviting targeted lists of prospects to functions to give them access to association events

Dues Revenue Generating Services

  • Securing new due-paying members
  • Renewing expiring and expired members
  • Updating association membership databases

We make calls to members with expiring or expired memberships to secure renewals while reducing your churn rates. We secure current billing information (e-mail addresses, credit card information, invoicing information) and pass that to you for immediate billing. We update your database by removing old members, adding new contacts (new employees) and sell them on membership. We contact members with special offers. And we contact new prospects to present your association and secure more memberships.

Bottom line: we help associations grow membership and grow revenue.

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