Should I Outsource Lead Generation or Appointment Setting?

In our last several posts we’ve talked about whether or not outsourcing is right for you and your business. Hopefully by now you've seriously considered your options and have decided to give outsourcing a try. The next question you need to answer is which parts of your sales function should be outsourced. As we've mentioned before, outsourcing is a fully customizable solution. You decide which functions to outsource and which to continue to manage in-house. For many companies, the debate centers on outsourcing lead generation or hiring a company that specializes in B2B appointment setting services. Keep reading to learn more about the pros of each so that you can decide which would benefit you more. B2B appointment setting services

Lead Generation. At Lease A Sales Rep we assist our clients using inbound or outbound techniques, or a combination of both. Our inbound lead generation programs are based on e-mail marketing, direct mail campaigns, internet search engine strategies and social media outreach. When a prospect responds to one of our campaigns we connect with them further to determine whether or not they are a “highly qualified lead”.

For outbound lead generation we combine a call to action such as an online form or offer response with some of our inbound marketing strategies to get prospects to demonstrate interest. Leads are returned to you once we have determined that the individuals have a strong interest in your product or service. We are focused on providing the number of leads you need to close a sale.

We also have an inside sales team that can make calls to a list of targeted prospects to pre-qualify their interest in your product or service.

Our goal with any of these lead generation strategies is to provide your sales team with a list of qualified prospects who are ready to make a purchasing decision. This allows your team to spend less time making cold calls and more time closing sales.

Appointment Setting. If you already have leads but you are getting bogged down in the process of moving those leads up the pipeline and turning them into sales, our appointment setting services might be right for you. Our appointment setting services specialize in organizing meetings with the decision-makers who can and will buy your products or services. Rejection is a part of sales but we can handle the “no’s” so that you don’t have to. Let us call and qualify your leads so that your closers spend more time in front of the people who are ready to make the purchasing decisions. It’s a simple law of averages, more sales appointments lead to more closed deals. We can also reach out to current customers and improve contacts there to generate more business. While this may sound like telemarketing, it’s so much more. Our proven sales staff acts an extension of your company. Our goals aren't based on the number of calls made or clients contacted but rather the number of qualified appointments set. We want to put your sales team in front of the right leads that will translate into sales.

Affordable Outsourcing For B2B Appointment Setting Services

Whichever aspect you choose to outsource sales, you can rest assured that Lease A Sales Rep is the right partner to help you reach your goals. We provide a variety of services including lead generation, B2B appointment setting services, tele-sales, inside sales, outside sales, trade show lead follow up, inbound call center, and services Espanol. Whatever your sales force needs include, Lease A Sales Rep has got you covered. Contact us today to learn more about how we can help you with our affordable B2B appointment setting services!

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