Frequently, I’m asked whether it makes sense to start or continue a new business campaign through the holidays. The argument is that many people vacation during the holidays and so you are less likely to reach a decision-maker during this time frame. Many people contend that it makes better sense to put these efforts on hold, until the New Year and the resumption of “business as usual.”
I disagree, and here’s why.
For the very reason that more people are on vacation, the likelihood of reaching a decision-maker increases. Expert cold calling companies will tell you that not only are your target prospects taking time off, but so are their gatekeepers. While the number of executives in their offices may actually decrease over the holidays, the number of executives answering their own line increases. This often results in making connections that would otherwise have been more difficult.
Additionally, while everyone is quick to agree that the holidays can bring on more stress, it is also a time when holiday spirit prevails. People emphasize community, relationships, and goodwill. They tend to be in better moods, and are more likely to be receptive to a conversation.
The best time to initiate a new business campaign is when it is right for you and your business, regardless of the season. When you want to begin filling the sales pipeline with future business, that’s the time to start a new business campaign. Lease A Sales Rep, one of the top cold calling companies in the nation, is here it help you grow your business. Our outbound telemarketing services and contract sales force services set the bench mark for other cold calling companies.
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