What some B2B Sales Outsourcing Companies do
We are differentiating here, the differences between what some other companies in the sales outsourcing industry do vs. what we do.
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Other contract sales or sales outsourcing companies don’t provide guarantees.
But We DO!
Independent Sales Reps
Independent Sales reps are self-employed individuals. As part of your contract sales force, they sell your products on a commission-only basis. Commonly selling into retail, manufacturing, or advertising solutions, these sales reps typically have established contacts and carry multiple products. They’re the classic “traveling rep.” The hired gun. The 1099 sales rep. They sell a few things.
While a commission-only contract sales force option seems like an ideal solution, it does have limitations.
Independent sales reps specialize in servicing a defined market. They either serve a certain geography or an industry sector. They are typically only interested in products that will be of interest to their existing contacts. This allows them to make an easy sale. Remember, they’re not being paid an hourly wage or a salary. They are paying their own travel and overhead.
So, if your product does not fit into an existing market currently serviced by independent sales reps, then sales force outsourcing through 1099 sales reps is not the best strategy. Additionally, if they have other products with better commission structures, they will push those products rather than yours. Your product or solution goes to the back of the line.
Also, to gain national coverage you may need to hire around 8 to 12 independent sales reps. These reps need dedicated management resources if you want to get the best out of your contract sales force. They also need training and materials. Lease A Sales Rep does not provide 1099 independent sales reps without any fees for the client. To supplement our sales teams in a given market, we may use additional 1099 sales reps, but we pay them either per hour or per month.
Distributors & Resellers
Another solution for a contract sales force is building an indirect channel network. Distributors and resellers vary in one important aspect from independent sales agents: they own the customer (which is why they are called an indirect sales channel).
So, while an independent sales rep sells on behalf of your company, distributors and resellers buy your products and sell them on their terms. You therefore lose control over the end customer and the ability to sell additional products and services directly. You are dependent on their energy and focus to sell your products or services.
As with independent sales reps, both distributors and resellers focus on their own sector niche. You should research your market to identify the best indirect partners for outsourcing your sales force.
What we do at Lease A Sales Rep
We Provide GUARANTEED RESULTS! In Writing! Dedicated sales teams.
B2B Sales Force Outsourcing
Until recently, there were few sales force outsourcing alternatives to independent sales reps and resellers other than building a direct sales force in-house. A direct sales force requires substantial capital and expertise; the cost of hiring, training and managing a direct sales force can be challenging. Want us to close sales for you with our inside sales teams? Go here: Guaranteed Sales-Inside Sales Teams
So, if a direct sales force is so expensive, why would anyone have one? The reason is control.
As independent sales reps and resellers are selling your products on a commission or margin basis, there is little control over what they do and how they do it. With in-house sales people, paid a base salary and bonus/commission, a company has direct control over its markets, customers, pricing, etc.
This can be a critical factor in very competitive or emerging markets.
However, with the growth of outsourcing in general, sales force outsourcing is an alternative to building in-house sales teams.
Because your contract b2b sales force outsourcing vendors deliver part or all of the sales process, you can control sales activity, target markets, pricing, etc, in the same way as an employed sales force. Need guaranteed, interested and qualified meetings with decision makers? Go here: Guaranteed Appointments
Lease A Sales Rep operates as a TOP producing and quota carrying sales outsourcing company in this space, making us an ideal partner for companies with limited in-house sales expertise. Compensation to us always includes a base monthly fee with a potential commission schedule if we are closing sales. For “established products” with “defined sales processes”, the focus can be more towards commission; with base fees, but with emerging markets and/or products with longer sales cycles, a higher fee element is typical. But not all industries and verticals are the same with regards to compensation programs. Also, sales outsourcing vendors operate as if they are part of your company, developing direct customer relationships, and only representing one client (depends on the size of your sales program) within each defined market or sector for a specified term, for a particular product/service. Dedicated sales reps are better for companies with “big ticket” products and services requiring a “higher touch” consultative sale. Additionally, dedicated sales reps make more sense when quotas and goals are rather large with a limited time frame. Need us to close sales with our outside sales teams? Go here: Guaranteed Sales-Outside Sales Teams
Compared with indirect channel partners and independent sales agents, sales force outsourcing companies are a strategic solution to building a direct sales operation without the capital costs and management overhead of recruiting and training in-house sales people. Want to talk? Go here: Contact Us!
