We compared Mexico and Argentina to more developed markets and found that online ad spending per internet user drastically lagged behind that of Canada, the UK and the US. Inbound marketing is still in its infancy in these countries. That's where sales outsourcing comes in. Total sales outsourcing and appointment setting companies, like Lease A Sales Rep, thrive in these under-developed markets.
One thing this data indicates to me, and hopefully most marketers, is that there remain nearly boundless opportunity for online ad spending growth in the Mexican and Argentinean markets. Not mention there's a huge value proposition for appointment setting companies and outbound telemarketing firms.
Already, opportunity for engagement online is high—approximately 90% of internet users in Mexico look for information on brands and products according to one report from IAB Mexico. See the rest of the article, by clicking below:
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If you need more help understanding this environment, contact our Latino Market Sales Practice. We offer a wide range of industry-leading sales outsourcing solutions such as: appointment setting, tele-sales, inside sales and outside sales, and inbound call center services.