Tag Archives: b2b marketing

Top 10 Social Media Platforms Ranked by Market Share 2019

A recent study done by HitWise ranked the leading social networking platforms in the US by their market share of visits for the month of August 2019. Facebook leads the pack, followed by YouTube, Twitter, Reddit, Instagram, Pinterest and Linkedin. Here's a link to an interview  on The Sales Prospector Show about this subject and…
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Is Smart Speaker Adoption happening in Mass?

    Smart speakers are one of the fastest-growing device segments in the consumer technology market today. Ownership levels have nearly doubled from 2017 to 2018. Although many people have them, some of your friends or family members may have them as well, there are many that don’t. The consumers that don’t and who happen…
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Opportunities in B2B & B2C Retail for marketers

In the past 6 months we have been gathering B2B marketing data, along with B2C Data using  our sales reps who have been performing field visits and making outbound prospecting calls to gather ground level marketing intelligence in the retail sector. We mixed in our own data with emarketer data to verify some assumptions and…
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SnapChat Marketing

A  recent report by emarketer https://www.emarketer.com/Article/How-Do-Users-Like-Snapchat-Ads/1015564 states that nearly three-quarters of respondents said they never swipe up on Snapchat ads. (Users swipe up to get more information or to go to a brand’s website) Another 68% said they never watch video ads on the platform. In our opinion, this is an attention span issue. Stick…
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