Tag Archives: ecommerce

Malls Pursue Lesser Known Stores

Malls across America are facing challenges as a result of the closing of many big box stores (Sears, Kmart) who are on life support.  Additionally, the decrease in retail footprints (smaller stores, Best Buy, Wal-Mart) are having major impacts on mall owners.  Malls can't rent larger spaces.  Meanwhile, malls still have to pay mortgages and…
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SnapChat Marketing

A  recent report by emarketer https://www.emarketer.com/Article/How-Do-Users-Like-Snapchat-Ads/1015564 states that nearly three-quarters of respondents said they never swipe up on Snapchat ads. (Users swipe up to get more information or to go to a brand’s website) Another 68% said they never watch video ads on the platform. In our opinion, this is an attention span issue. Stick…
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