Tag Archives: marketing

Malls Pursue Lesser Known Stores

Malls across America are facing challenges as a result of the closing of many big box stores (Sears, Kmart) who are on life support.  Additionally, the decrease in retail footprints (smaller stores, Best Buy, Wal-Mart) are having major impacts on mall owners.  Malls can't rent larger spaces.  Meanwhile, malls still have to pay mortgages and…
Read more

SnapChat Marketing

A  recent report by emarketer https://www.emarketer.com/Article/How-Do-Users-Like-Snapchat-Ads/1015564 states that nearly three-quarters of respondents said they never swipe up on Snapchat ads. (Users swipe up to get more information or to go to a brand’s website) Another 68% said they never watch video ads on the platform. In our opinion, this is an attention span issue. Stick…
Read more

The Marketing industry’s obsession with Innovation!

The words 'innovation' and we'll also add 'lead generation' are so overused,  and more to the point, what do they  actually mean? Innovate to increase lead generation? Let’s  start by saying that innovation isn’t a thing. We  don’t approach our creative director asking for ‘something innovative’ and a week later expect to be served an…
Read more

Tactics to Drive Traffic to Your B2B Website

Businesses are always looking for ways to increase visibility and exposure for their organizations. The great news is that there are a number of ways to do this: Social media, blogging, email marketing, and offline efforts. However, there is one tactic that stands alone as a way to consistently drive exposure, visibility and highly targeted…
Read more

; badge image