The Future of Selling is More Than Telemarketing
The profession of selling will undergo a huge change over the next decade, but it's not what you may think. Read more here
The article takes a great look at how the sales game will be changing. The most important part, to me, is how the internet is changing telemarketing. The world wide web, as it used to be called, it now simply just called the internet. It allows your customers a wealth of information at their fingertips. Your potential customers can do their own research and figure out who they want to call. This can be based on your web reputation or other factors. Your sales people are going to have to do more than just telemarketing your brand or services. They are going to have to adapt to social media, online review, and possibly more competition.
Your sales people are going to have to make their craft more of a science, than an art. Sales will always be a combination of both. But your techniques on acquiring leads and closing them might have to get more scientific. The article makes some great points on how managers can now track more data to make their sales people better. I am sometimes amazed by how far we have come with technology.