Article provided by: Virtuosic Group
We have reached a point where it’s almost impossible to imagine a world without the internet. Still, numerous surveys reveal that more than a third of small businesses in the United States do not have a website to their name. If your business is one of them, you should know that you’re missing out on a whole lot of potential benefits. Our web design experts in Ann Arbor are ready to help you tap into these benefits. But first, here are some of the reasons why you should build a website for your small business:
When people want to know more about your business, their first instinct is to visit your website and see what you’re offering. When potential customers find out that you don’t have one, their purchase decision would, most likely, be negatively influenced. Think of a website as your online business address. A business website sort of legitimizes your business in the same way an office complex would.
Increases your customer reach
A business website is one of the most effective tools for increasing customer reach in this age. No matter what you’re selling, web design in Ann Arbor can help you get the word out about your business and convince your customers to make a purchase. With the surge in online shopping habits over the past decade, it’s even more critical that your business has a strong online presence.
The most effective marketing tool
As long as you can keep your website running, you can rest assured people will learn about your business whenever they visit. Perhaps the best thing about using your website as a marketing tool is that it’s about the most affordable option out there. As long as you hire competent hands for web design in Ann Arbor, you will get an SEO compliant website and tips to gain organic traffic without spending a dime. Even if you can’t go through the pains of building an organic audience, advertising via the internet or social media platforms is still very affordable.
Helps gain competitive advantage
According to a 2016 Verisign report, 93% of U.S. customers rely on the internet for knowledge about a product or service they’re planning to purchase. What this tells you is that customers have become more enlightened than ever, and they’ll love to get hold of all the knowledge that can help them make an informed purchase decision. The best way to get ahead of the competition is to ensure that your website provides detailed information about your product or service such that potential customers would find it satisfactory enough to trust your brand.
Contact us for web design in Ann Arbor
Do you have a small business and you’re still unsure of how to get it online? It would be best if you talked to our expert web designers at Virtuosic Group. As a full-service marketing and branding company that specializes in meeting the needs of small businesses, we have the knowledge and experience needed to project your business to a broader audience instantly. Get in touch with us today for web design in Ann Arbor, and you’ll be glad you did.