Are you tired of just doing the usual stuff? Outbound telemarketing, impromptu visits to potential client sites, and trade show networking are still alive and well. However, there's a new kid on the block. Social media for business has really taken off. Combine the personal networking aspects of social media with sophisticated outbound telemarketing and you get the best of both worlds.
Here's how Facebook can be used with tried and true sales processes. For example, outbound telemarketing is great to keep in front of your customers so that you stay front brain. The same can be said for a properly promoted Facebook fanpage. You get instant credibility from would-be clients by sharing valuable content in a manner that will reach them (by curating a network of potential clients and interacting with them in a meaningful way). Outbound telemarketing isn't all that different. Both tactics require a reach on the part of the company who's trying to sell something. Facebook fan pages also can present the same type of messaging you might use in your outbound telemarketing campaign. See it's not the message that changes - just the delivery approach.
We've found by trailing messages through our Facebook network we learn things that prove to be valuable for our outbound telemarketing campaigns. The attention span of a Facebook user is not all that different than that of a person you're talking to on the phone. By crafting a message that resonates with Facebook users, you know you're in the ballpark of what's needed to be successful in your outbound telemarketing campaign. Our tele-sales group works hand-in-hand with our social media teams to develop crisp, clear and valuable messaging that will resonate with potential clients.
Building fan pages are great for your business, branding, and sharing of content with your fans. It also serves as a vehicle to share events around your business. Now conversations are starting to bubble up about the "value" of a fan. Interesting stuff.