Why Marketers Should Rethink Their Relationship with Hispanics

With US Census estimates projecting 50 million Hispanics living in the US in 2010 and eMarketer’s estimate that 70% of Hispanics, or 39.2 million Hispanics will be online by 2014, marketers need rethink their relationships with this influential group. As we recently wrote in AdWeek, Hispanic internet users respond better to online ads than white or African-American consumers


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Gilbert Pagan

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